Before / After · Commercial B2B

Commercial B2B resume: what ATS optimization changes

Alexandre Martin is applying for the Account Executive Mid-Market role at Salesforce. Here is their resume before and after optimization by CandidIA.

Before

19/100

+75 pts

After CandidIA

94/100

Before — generic resume

ATS score19/100

Alexandre Martin

Commercial

Professional summary

Commercial dynamique avec un bon sens du relationnel. Expérience en vente B2B et prospection. Motivé par les objectifs et le travail en équipe.

Professional experience

Account Executive

2022 – 2025

SaaS Innov

Prospection et développement du portefeuille clients
Négociation et closing de contrats importants
Collaboration avec les équipes marketing et customer success

Business Developer

2020 – 2022

TechVente SARL

Développement commercial sur le marché français
Utilisation du CRM pour le suivi des opportunités

Skills

VenteProspectionNégociationCRMRelationnelTravail d'équipe

Missing ATS keywordsNot tailored to the jobFiltered out by the ATS

After CandidIA

ATS score94/100

Alexandre Martin

Account Executive B2B SaaS · New Business & Upsell · ARR 1,8M€

Professional summary

Account Executive B2B SaaS avec 5 ans d'expérience en cycles de vente complexes (3-9 mois). Quota atteint 4 années consécutives (115% en moyenne), ARR personnel de 1,8M€. Expertise prospection outbound (80+ meetings/trimestre), négociation C-level et gestion de pipeline CRM Salesforce/HubSpot.

Professional experience

Account Executive

2022 – 2025

SaaS Innov

Prospection outbound multicanal (cold call, LinkedIn, email sequences) générant 80+ meetings qualifiés par trimestre — pipeline créé : 4,2M€ ARR
Closing de 42 deals mid-market (ACV 15-120K€) avec cycle moyen de 4,5 mois — quota atteint à 123% (1,8M€ ARR) sur FY24
Co-construction avec Marketing de 3 playbooks ABM ayant doublé le taux de conversion MQL→SQL (12% à 24%), et handoff structuré vers CS réduisant le churn early de 35%

Business Developer

2020 – 2022

TechVente SARL

Ouverture de 28 comptes nouveaux sur le segment PME (deal size 5-25K€) via prospection terrain et digitale — CA généré : 420K€ en 18 mois
Gestion d'un pipeline de 150+ opportunités sur Salesforce avec scoring BANT — forecast accuracy de 87%, best practice adoptée par l'équipe de 6 SDRs

Skills

SalesforceHubSpotProspection outboundMEDDICBANTNégociation C-levelPipeline managementABMCold callingLinkedIn Sales NavigatorForecastingSaaS metrics

ATS keywords integratedTailored to the Salesforce jobPasses the ATS filters

The key changes

Optimized title

The generic title "Commercial" is replaced by a title containing the exact keywords from the Salesforce posting.

Quantified results

Every bullet point includes concrete metrics (%, volumes, timelines, budgets) that prove impact instead of describing it.

Aligned skills

Generic skills are replaced by the tools and frameworks Salesforce is looking for in this specific posting.

The 10 ATS keywords integrated

SalesforceHubSpotProspection outboundMEDDICBANTPipelineARRABMSaaSForecasting

These keywords are extracted from the analysis of the Account Executive Mid-Market posting at Salesforce. CandidIA integrates them naturally into your resume — never keyword stuffing.

Transform your Commercial B2B resume in 60 seconds

Upload your resume, choose a job posting, and receive a complete ATS-optimized package — the same transformation as Alexandre Martin's, applied to your profile.

Create my optimized resume for free

Go further

Commercial B2B resume example

Structure, keywords and mistakes to avoid

Commercial B2B job profile

Salary, skills, growth

How to become a Commercial B2B

Training, career change, path

Other transformations

Développeur Full-Stack

24/100 → 97/100

Data Analyst

21/100 → 96/100

Chef de projet

26/100 → 95/100

Contrôleur de gestion

22/100 → 96/100

Simulation based on CandidIA's ATS analysis. Names and companies are fictitious. Results vary by profile and target job posting.