Resume example 2026
Technico-commercial resume: template, ATS keywords, mistakes to avoid
The complete guide to building a Technico-commercial resume that passes ATS filters and holds recruiters' attention.
The essential point: C'est la double compétence qui fait le salaire : un commercial pur ne peut pas vendre une solution technique complexe, et un technicien pur ne sait pas closer. Le profil rare maîtrise les deux et inspire confiance des deux côtés.
Recommended resume structure
Recruiters scan a Technico-commercial resume in 7 seconds on average. The top third must carry 80% of the signal. Here is the order that works best for this job:
- 1
Header
First name + last name, Technico-commercial title (or equivalent: Ingénieur d'affaires, Sales Engineer), email, phone, LinkedIn, city.In France: no mandatory photo, no age, no family status.
- 2
Professional summary (3-4 lines)
The hook — what you do, for whom, with what standout result. Avoid empty adjectives ("passionate", "dynamic"). Place 2-3 priority ATS keywords here.
- 3
Professional experience
The most-read section. Each experience follows the STAR structure: Situation / Task / Action / Result. Prioritize the responsibilities tied to the target job posting.
- • 3-5 bullets per role maximum
- • Each bullet: action verb + object + quantified result
- • Typical responsibilities for a Technico-commercial: Prospecter et développer un ; Analyser le besoin technique ; Réaliser les démonstrations, les...
- 4
Education
Prioritize the most recent and most recognized degree. For a Technico-commercial, the most valued credentials are: BTS Technico-commercial, École d'ingénieur (pour les produits très techniques).
- 5
Technical skills
A precise, categorized list (technical / tools / languages). Avoid percentage charts: ATS don't read them.
- 6
Certifications & projects (optional)
Recognized certifications, published personal projects (GitHub, portfolio, blog). For a Technico-commercial, this is often what sets two equivalent junior profiles apart.
The 10 ATS keywords to include in your Technico-commercial resume
These are the keywords that ATS (Workday, Greenhouse, Taleo…) scan in Technico-commercial resumes. Naturally including half of them significantly improves your chances of passing the first automatic filter.
Caution: don't copy the whole list. Only include keywords for which you have real experience — a recruiter who reads "SAP" expects you to be able to discuss it.
The 4 fatal mistakes on a Technico-commercial resume
These are patterns we see constantly that disqualify a resume in 3 seconds. Check each one before you send.
Ne pas chiffrer les résultats (CA, portefeuille, pourcentage d'objectif atteint)
Négliger la dimension technique, pourtant clé du poste
Oublier de mentionner la part variable réellement atteinte
Rester vague sur le secteur et les produits vendus
The 5 classic interview questions for Technico-commercial
If you land an interview, prepare concrete answers for each of these questions. Use the STAR framework: Situation, Task, Action, Result.
- 1
« Comment tu prépares une démonstration produit chez un prospect ? »
- 2
« Le client a un besoin que ton produit ne couvre pas. Tu fais quoi ? »
- 3
« Raconte ton plus beau succès commercial, avec les chiffres. »
- 4
« Comment tu gères et fais grandir un portefeuille de 100 clients ? »
- 5
« Comment tu réponds à une objection sur le prix ? »
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