Resume example 2026
Chef de projet marketing resume: template, ATS keywords, mistakes to avoid
The complete guide to building a Chef de projet marketing resume that passes ATS filters and holds recruiters' attention.
The essential point: La ligne entre marketing et growth a quasi disparu dans les scale-ups. Un bon chef de projet marketing sait aujourd'hui lire un dashboard Mixpanel, comprendre un funnel de conversion, et challenger une agence sur ses reportings. Sans ces compétences, tu restes bloqué à 40-45k€.
Recommended resume structure
Recruiters scan a Chef de projet marketing resume in 7 seconds on average. The top third must carry 80% of the signal. Here is the order that works best for this job:
- 1
Header
First name + last name, Chef de projet marketing title (or equivalent: Marketing Project Manager, Responsable marketing), email, phone, LinkedIn, city.In France: no mandatory photo, no age, no family status.
- 2
Professional summary (3-4 lines)
The hook — what you do, for whom, with what standout result. Avoid empty adjectives ("passionate", "dynamic"). Place 2-3 priority ATS keywords here.
- 3
Professional experience
The most-read section. Each experience follows the STAR structure: Situation / Task / Action / Result. Prioritize the responsibilities tied to the target job posting.
- • 3-5 bullets per role maximum
- • Each bullet: action verb + object + quantified result
- • Typical responsibilities for a Chef de projet marketing: Définir et exécuter le ; Piloter les agences externes ; Briefer et suivre la...
- 4
Education
Prioritize the most recent and most recognized degree. For a Chef de projet marketing, the most valued credentials are: École de commerce + spé marketing, Master communication / marketing digital.
- 5
Technical skills
A precise, categorized list (technical / tools / languages). Avoid percentage charts: ATS don't read them.
- 6
Certifications & projects (optional)
Recognized certifications, published personal projects (GitHub, portfolio, blog). For a Chef de projet marketing, this is often what sets two equivalent junior profiles apart.
The 14 ATS keywords to include in your Chef de projet marketing resume
These are the keywords that ATS (Workday, Greenhouse, Taleo…) scan in Chef de projet marketing resumes. Naturally including half of them significantly improves your chances of passing the first automatic filter.
Caution: don't copy the whole list. Only include keywords for which you have real experience — a recruiter who reads "SAP" expects you to be able to discuss it.
The 4 fatal mistakes on a Chef de projet marketing resume
These are patterns we see constantly that disqualify a resume in 3 seconds. Check each one before you send.
Décrire des 'campagnes pilotées' sans chiffrer les résultats (impressions, CPC, CAC, ROI)
Mélanger marketing stratégique et tactique exécution (signalez clairement votre périmètre)
Ne pas mentionner les outils concrets utilisés et le niveau (GA4 ≠ GA Universal)
Oublier la dimension B2B vs B2C (cycle de vente et enjeux complètement différents)
The 5 classic interview questions for Chef de projet marketing
If you land an interview, prepare concrete answers for each of these questions. Use the STAR framework: Situation, Task, Action, Result.
- 1
« Raconte-moi une campagne dont tu es fière. Pourquoi a-t-elle marché ? »
- 2
« Comment tu répartirais un budget de 100k€ entre SEO, SEA, content et paid social pour une scale-up B2B ? »
- 3
« Définis le CAC et la LTV. Pourquoi leur ratio est-il critique ? »
- 4
« Une campagne coûte trop cher au regard de ses conversions. Comment tu diagnostiques et réajustes ? »
- 5
« Comment tu gères les frictions entre marketing et sales sur la qualité des leads ? »
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