2026 career guide
How to become a Chef de projet marketing in 2026
The concrete path to the Chef de projet marketing job, whether you're coming out of studies or planning a career change.
Starting salary
32-40 k€
Typical training
5 ans
Remote work
48% of jobs
Market
➖ Stable
What exactly does a Chef de projet marketing do?
Le chef de projet marketing pilote le cycle complet des campagnes et lancements produits : brief, création, médias, mesure. C'est un métier qui s'est énormément professionnalisé — on attend aujourd'hui des compétences analytiques fortes en plus du flair créatif.
What you really need to understand: La ligne entre marketing et growth a quasi disparu dans les scale-ups. Un bon chef de projet marketing sait aujourd'hui lire un dashboard Mixpanel, comprendre un funnel de conversion, et challenger une agence sur ses reportings. Sans ces compétences, tu restes bloqué à 40-45k€.
The path, step by step
Step 1: Initial training
Here are the training paths that open the most doors to becoming a Chef de projet marketing in France, ranked by market recognition:
- ★★★★★
École de commerce + spé marketing
5 ans · Degree
- ★★★★★
Master communication / marketing digital
5 ans · Degree
- ★★★★★
IAE finance / marketing
5 ans · Degree
- ★★★★★
Bachelor marketing
3 ans · Degree
- ★★★★★
Bootcamp growth / marketing (LiveMentor, Stan, Digitalent)
2-6 mois · Bootcamp
Step 2: The skills to build
A degree opens the door; demonstrated skills are what get you through. Here is what a recruiter expects from a junior Chef de projet marketing:
Technical
- • Stratégie de marque
- • Funnel acquisition (TOFU-MOFU-BOFU)
- • SEO et SEA basics
- • Email marketing
Tools
- • Google Analytics 4
- • HubSpot / Marketo
- • Meta Ads / Google Ads
- • Mailchimp ou Sendinblue
Soft skills
- • Rigueur d'exécution multi-projets
- • Créativité encadrée par les données
- • Communication concise aux stakeholders
- • Curiosité outils et tendances
Step 3: Landing your first job
The employers hiring the most Chef de projet marketings in France:
- Scale-ups SaaS
- E-commerce et retail
- Agences de communication
- Grands groupes de consommation (FMCG)
- Startups B2B
The job titles to search for (sometimes different from the official title): Chef de projet marketing · Marketing Project Manager · Responsable marketing · Marketing Manager.
Step 4: Growing in the role
A Chef de projet marketing career isn't a straight line — here are the salary brackets and typical progressions:
Junior (0-2 years)
Marketing Assistant · Chef de projet junior
32-40 k€
Mid-level (2-5 years)
Chef de projet marketing · Marketing Manager
40-55 k€
Senior (5-8 years)
Senior Marketing Manager · Responsable marketing
55-72 k€
Lead (8+ years)
Head of Marketing · Marketing Director
70-95 k€
After a few years as a Chef de projet marketing, the most common next steps are: Senior Marketing Manager, Head of Marketing, VP Marketing.
Switching careers to become a Chef de projet marketing
Career change into this job is common. The profiles who transition most successfully usually come from:
- Commercial cherchant plus de stratégie
- Chargé de communication souhaitant passer au marketing mesuré
- Journaliste / rédacteur souhaitant monter dans la chaîne de valeur
The advice that makes the difference: in a career-change resume, lead with transferable skills rather than hiding your previous path. Recruiters value unusual profiles when the bridge between the two worlds is clear.
Applying for a Chef de projet marketing role?
CandidIA optimizes your resume for every Chef de projet marketing job and generates a tailored cover letter in 2 minutes.
Start for free← Chef de projet marketing job profile
Detailed salary, missions, growth
Resume example: Chef de projet marketing →
Structure + ATS keywords